Brand Ambassadors

• 

  Demand Gen

  Five Ways to Support and Build Brand Communities

  Five ways to build and support a collection of brand ambassadors.

• 

  Acquisition

  Dew & KFC Pitch Exclusive Beverage—and a New Pitchman

  A major co-branded campaign is underway for this new product launch,
  Sweet Lightning, a throwback to southern times.

• 

  Acquisition

  How to Find and Employ an Influencer Army

  For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

• 

  Acquisition

  Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

  Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.