Blogs

• Social

  Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social

  What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any

• Agencies

  Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers

  When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer

• Agencies

  Ben & Jerry’s Mixes Sweets & Tweets

  At the Vermont headquarters of Ben & Jerry’s, we’re always looking for the next fun and funky thing. Whether it’s a flavor with late night’s Jimmy Fallon or a quick turn-around response to a timely opportunity like the legalization of gay marriage. While we hear all the time that “there are no new ideas” and that every marketing effort has been done before—we refuse to believe it. And that is how we came up with a new twist on Twitter to support our commitment to Fair Trade.

• Agencies

  Monster.com Success Stories

  With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love

• Email

  Specialized Bicycles Rides Social, Email to Improved Customer Service

  A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.

• Agencies

  Levi’s Curve ID Builds Buzz with Authentic Blogger Voices

  Jeans brand Levi’s wanted to generate some buzz earlier this year around their new Curve ID line of women’s jeans—jeans specially constructed for a woman’s shape, not her size, and based on reducing thousands of body scans of actual jeans customers down to four basic “templates”.

  The company was planning to launch trunk shows for the jeans in major metros in March. But they wanted to do something that would build awareness and excitement before those shows came to town.

• Social

  Kenmore Looks to Get Moms Talking with Blogger Campaign

  Everyone knows the Kenmore appliance brand. And that’s both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites

• Social

  Social Hits Its Stride: Chief Marketer’s 2010 Social Marketing Survey

  In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind