Blogs
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Agencies
ConAgra’s SVP Content Integration on Feeding the Hungry: Q&A
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.
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Social
How to Identify Influencers
Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.
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Agencies
Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email
Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!
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Agencies
Twitter Helps Sell an Undiscovered Wine Region
A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.
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Agencies
Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.
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Agencies
Lapostolle’s Uncork the Passion: 2011 IMA Award Winner
Best Social Marketing Campaign: Twitter | Twitter became the marketing vehicle of choice to host the “Uncork the Passion” contest, which offered a chance to apprentice at the Lapostolle winery in Chile
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Agencies
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
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Social
For the File: Tips for Incorporating Content in Promotions
Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:
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Agencies
Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion
Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.