Blogs

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  Agencies

  Dunkin’ Donuts Goes Local From the Corporate Level

  Learn how Dunkin’ Donuts employs a local social marketing strategy from the corporate level.

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  Agencies

  Nonprofits Struggle to Turn Friends and Followers into Donors

  In this special report, learn how nonprofits are utilizing social media to build relationships and donors.

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  Agencies

  Nonprofits and Emerging Media: 5 Top Tips

  Here are five things to consider when trying to engage more folks for your cause.

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  Acquisition

  Social Can Help Insurers Build Personality, Leads

  For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

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  Agencies

  How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy

  A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

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  Agencies

  Drive Conversions by Making Interactions More Relevant

  To be relevant, brands need to add dimensions of time and context to their customer interactions.

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  Agencies

  Customer Experience is the Differentiator

  The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

• Social

  The Emergence of Influencer Marketplaces—Part II The Brands

  Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

• Social

  Reader’s Digest Automates Influencer Marketing

  TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

• Social

  The Emergence of Influencer Marketplaces: Part I The Influencer

  This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.