Blogs
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Agencies
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Social
What You Should Really Measure in B2B Social
B2B social marketing is measurable. It does deliver results—if you know what to look for and where.
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Social
Where Companies Go Wrong With Social Media
For all the talk of the game-changing nature of social media, most companies do a poor job of embracing its opportunities and managing its risks. Find out why.
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Social
Think Twice Before Using Hashtags in Facebook Posts
The inclusion of Facebook hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.
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Social
Nerdist’s New Media Empire
Entrepreneur profiles comedian Chris Hardwick and entertainment executive Peter Levin and looks at how they’re leveling Nerdist content across multiplatforms.
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Social
Why Influencers are Key To Your Content Marketing Strategy
Digital influencers are your content marketing distribution army. Here’s why you need them working for you!
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Social
Create a B2B Social Media Plan
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
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Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
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Agencies
The Regulated CMO’s Guide to Social CRM Technology
Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.
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Agencies
The Role of Content Marketing in the Lead Generation Funnel
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
