B2B Archives - Page 22 of 24

B2B LeadsCon 2016 Call for Speakers Open

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.

Breaking Through The Noise: 3 Steps for a Better Content Strategy

Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.

Agencies

5 Reasons Account-Based Marketing Can Fail

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.

Taking Account Based Marketing to the Next Level

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

Agencies

Using Data to Create B2B Brand Advocates

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

Agencies

Engaging Channel Partners to Drive Revenue: 3 Tips

You can’t expect disengaged channel partners to build engagement around your brand. Here’s 3 tips to get them on your side.

Agencies

8 Reasons Buyer Personas Fail

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Agencies

5 Tips for Implementing Account Based Marketing

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Agencies

20 Top Customer Engagement Tips

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Agencies

Earning An Audience With Great Content Marketing

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.