Artificial Intelligence
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Acquisition
Are You Up On Dynamic Content Optimization?
For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one. -
Acquisition
How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing
Affiliate marketing, in particular, is poised to reap the benefits as marketers
increasingly adopt more AI optimization techniques. -
Data & Analytics
AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help.
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Acquisition
Top 2019 Digital Marketing Trends and Predictions
Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways. -
MarTech
AI Powered Everything: The Second Marketing Revolution
AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention. -
Video Marketing
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests. -
Acquisition
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun. -
Acquisition
4 Ways AI Can Improve Your Marketing
As many businesses are learning, AI can improve the customer experience
through consideration of the customer’s total lifecycle. -
Acquisition
A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be.
