Artificial Intelligence Archives

How to Create a Custom GPT for Email, ChatBots and Improved Workflows

AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company’s specific needs.

Technology

3 Ways to Safeguard Against ‘Blandification’ in the Age of AI

There’s a growing concern that the widespread adoption of AI can lead to “blandification”—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.

Digital

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.

Data & Analytics

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.

MarTech

4 Practical Questions to Ask About AI’s Marketing Applications

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.

Technology

How to Personalize AI to Optimize Business Processes With Custom GPTs

While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.

Demand Gen

How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content

Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?