Taco Bell Pushes MLB Sponsorship With World Series Sweeps
As baseball fans’ interest in the pennant races peaks, Taco Bell is pushing its image as a Major League Baseball sponsor with a World Series sweepstakes.
When fans order a large or extra large Mountain Dew Baja Blast or other soft drinks at a Taco Bell, they receive a code on the cup and can go online and register for the “World Series Experience of a Lifetime.”
That experience will include two tickets to each of the 2007 World Series games, a $50,000 cash prize, on-field access during batting practice at each game, first-class airfare, hotel accommodations and spending money.
“It’s a good opportunity for us to reach fans because we are the official quick service restaurant with Major League Baseball,” said Taco Bell spokesman Rob Poetsch.
Taco Bell started distributing the cups, co-branded with MLB, Taco Bell and Mountain Dew logos, this past weekend. The promotion runs through Oct. 10.
Taco Bell has also engaged a prominent face to push the campaign: Hall of famer Paul Molitor will be making radio and TV appearances to plug the World Series giveaway.
“We think he’s a great symbol of the game,” Poetsch said.
For more stories on games, contests & sweeps
