A Surprising Presence at SXSW with Charitable Guerilla Marketing

Kate Harrison (Forbes.com)

idea to stealMedallia, a customer experience management company, found a totally out-of-the-conference-norm way to draw attention to itself at the recent SXSW Interactive festival and … corral all those chockies used to draw conference attendees to exhibit booths. Just might be an idea to steal here!