Slipcover marketer Sure Fit will spend $4 million on print ads this year, a $600,000 increase over 2001. And it will get a lot more for its money.
That’s because national advertisers have pulled back on spending, and many magazines are now willing to offer handsome deals on rates and positioning.
For example, remnant space (space remaining after ad sales have closed for the issue) can be had for up to 60% or more off the rate card, compared with the standard 5% to 30% reduction for DR advertisers. And deep discounts can be negotiated for national, regional and fractional space.
Network
