Super Bowl XLIX is in the books! Pats fans are ecstatic, Seahawks fans can’t believe it and Chief Marketer is here to sort through which marketing campaigns won big and which struck out during the big game. Let’s dig into what happened during this year’s Super Bowl, which averaged 114.4 million viewers during the broadcast according to NBC (making it the most-watched program in TV history).
- Here’s a look at which Super Bowl ads were hits and which were misses from The Boston Globe. The #LikeAGirl ad from Always, Budweisers’ lost puppy spot and Chevy’s heart attack-inducing ad that simulated the cable going out ranked high on their list,
with Nissan’s dad-themed ad and Nationwide’s ad about childhood accidents ranking low. - Speaking of that Nationwide ad, USA Today digs into the social media blow back the brand was receiving for the spot, which featured a little boy back from the dead to warn parents about childhood accidents. The ad definitely caught a lot of attention with its big twist, but many felt it was too much of a downer for the big game.
- Marketing Land took a look at how savvy brands were leveraging the popular social photo app Snapchat during the game. Mountain Dew, GrubHub, McDonald’s and the film “Pitch Perfect 2” all had some interesting campaigns that leveraged Snapchat in some way.
- The Washington Post reported that mobile gaming stepped into the spotlight in a big way on Super Bowl Sunday. Some big name celebs got into the action, as well, with actor Liam Neeson pitching the Clash of Clans mobile game, and model Kate Upton appearing in an ad for Game of War: Fire Age.
- McDonald’s tried something ground-breaking this year: it teamed with DDB Chicago, Golin, the Marketing Store, Twitter and Leo Burnett give away every product advertised during the game, tweeting the offers out in real-time. Ad Age has an interesting look at how they pulled it off on Sunday.
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