Subway Promotes Fitness with Push.tv
Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway.
Under the partnership, Push.tv will offer two-minute exercise videos online at SubwayFreshBuzz.com. Every week, new exercises, nutrition, and fitness tips will be added to the site to teach consumers how to live an active, more nutritious lifestyle.
“The partnership with Push.tv enables us to add a fitness element to the initiative by providing exercise plans in homes,” said Chris Dumpert, Subway Franchisee Advertising Fund Trust, senior brand manager, in a statement. “We are providing Americans with a resource to help make a lifestyle change and lead a healthier and more active life.”
On the site, visitors listen to an interactive video that shows the “evolution of man” after discovering French fries and cheeseburgers. It shows how consumers can evolve past “fatty fast food” by eating Subway Fresh Fit meals. Consumers can also send the video to friends or take an online quiz to test fitness and health knowledge.
A sweepstakes overlay customers the chance to win two grand-prizes to fly to Los Angeles to train with celebrity trainers Bob Harper from NBC’s “The Biggest Loser,” or Jessica Smith. Lesser prizes include six-month memberships to Push.tv, PowerPush DVD trio sets, Trek Bikes and Subway Fit Evolution T-shirts.
Subway’s Fresh Fit menu, which launched in March, offers wholesome meals to compliment as busy and active lifestyle.
Subway is promoting the sweepstakes via email blasts, online banners and in-store signage. Jack Morton Worldwide handles the sweepstakes and Modem Media oversees online materials.
