The next event on the entertainment marketing calendar is the Promotion Marketing Association’s Star Power conference, which will take place May 23-24 in Los Angeles on the 20th Century Fox studio lot. The annual conference and schmooze-a-rama has in the past proven fertile ground for the exploration of ideas and the development of tie-in agreements.
The first-day schedule for Star Power 2000 includes a step-by-step recreation of a tie-in deal presented by Dean Haglund of The X-Files, a glimpse into the future of entertainment marketing by the staff of Wired magazine, voting for the best entertainment tie-ins of all time presented by VH-1, and a session on the changing demographics of today’s consumer.
The second day’s agenda features six rounds of case studies that document how successful promotions were created and implemented. Other sessions include a “How to Sell Me” panel boasting marketers from Visa USA, Kellogg Co., and Burger King, a look at how cultural variances affect promotions, and a discussion of the Internet’s effect on the entertainment industry.
promo Magazine will get involved in the activities by presenting its second-annual Entertainment Marketing Awards during lunch on the second day. PMA will use the venue to present its first Star Power Awards.
For registration details or other information, call PMA at 212-420-1100.
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