With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games and contests rather than one large carrot. For example, instead of investing in one grand prize for one winner for a new promotion — like $1 million or a new car — offer a handful of smaller giveaways to a greater number of winners, says Miles Smith, partner and director of business development at the Smith Brothers Agency.
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