Social Network Campaign Promotes “The Day the Earth Stood Still.”
ever play that mental game about what one thing you would save from a house fire? Twentieth Century Fox and agency Moxie Interactive want to get you thinking globally and chatting socially about what you’d want to save if the Earth itself were under attack.
The “Earth’s Vital List” social network campaign is meant to promote the Dec. 12 release of “The Day the Earth Stood Still,” a remake of the 1951 sci-fi classic. It’s built around an application that users can download and post to their profile pages on seven of the world’s largest social networks, from Facebook and MySpace to Orkut and Bebo. The download page is available in 10 languages.
The film, both the original and the remake, concerns a visit from aliens who arrive to warn the Earth of a coming global crisis; the Vital List app asks users to name up to a dozen things they would save if the planet were to stop tomorrow — anything from the California condor and the Pyramid at Giza to their pet cockatoo.
Users can upload photos with their lists and share the lists with their social friends. They can also go to the global microsite to see what others around the world have said they would save and why, and vote for the best entries.
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