Facebook Popular Source of Local Information: Research

Posted on by Chief Marketer Staff

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local marketingIt’s clear that for businesses to integrate authentically on social, they need to focus on local—and, as a result, social is becoming a resource for local information. This article looks at how local is changing, and the ways businesses (and consumers) are using social, including research that finds that 12.4% of U.S. adults use Facebook for information about businesses online.

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