Personal branding (individuals who develop a meaningful social presence) creates challenges for organizations, specifically with governing their employees’ actions. But this emergence creates even more opportunities that are far more exciting. The brand now has the ability to scale content and PR efforts while casting a wider net of exposure.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.