I admit, I have to search widely for interactive ads that cry out for a makeover. Still, there always seems to be a plentiful supply of examples of advertising folly. And while the percentage of such ads may be small, the dollar waste is huge.
The latest example is one that I found in a recent issue of The Wall Street Journal, an ad for the worldwide chain of Mandarin Oriental Hotels. It’s presumably one of a series.
Here’s the chain’s online description of the campaign’s plan and purpose:
Network
