The Smithsonian Institution’s National Postal Museum includes Claritas’ PRIZM NE lifestyle list segmentation system in its new exhibit, “What’s New in the Mail for You.”
The segmentation system classifies households into one of 66 unique neighborhood types or segments, based on socio-economic status.
“It’s a great honor for the Smithsonian to recognize Claritas’ contribution to the direct mail process by including us in this educational, yet fun, exhibit,” said in a statement Robert Nascenzi, president and CEO of the San Diego-base firm.
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