SideStep, one of the best-known travel metasearch engines, needed wider distribution and better exposure on the Web. Amazon.com wanted to offer more robust travel services than simply selling discount tickets.
Last November, both parties discovered that the answers to their respective problems may lie in each other. Due to swing into launch early this year, 15 billion Amazon customers will be able to book online travel from a broad range of carriers, hotels, and vacation packagers from the Amazon site by using SideStep.
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