Showtime Networks has re-teamed with Toys “R” Us to offer a $50 gift card to new Showtime subscribers.
The cards will be available from Sept. 1 through Dec. 31. Last year, New York City-based Showtime attributed a 22% lift in total business to the promotion.
This year, Showtime is expanding the program for the holiday season with a national incentive sweepstakes. Hundreds of prizes, including Vespa Scooters and $5,000 Visa Gift Cards.
Direct mail, radio spots and direct response television will support. Showtime handles in-house.
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