Short Cuts

Direct advertising agency Roska Direct, Montgomeryville, PA, has named Amy Levin as media coordinator. Formerly, Levin served Jefferson Pilot Financial as marketing assistant. In her new position, Levin will be responsible for flight schedules, month-to-date reports and cumulative reports for Roska Direct business-to-business clients.

Personify Inc., San Francisco, a provider of eMarketing software and services, has appointed Love Goel as CEO effective immediately. Prior to joining Personify, Goel was the COO of Federated Department Stores’ E-Commerce Business Unit. Goel replaces Eileen Gittins, who will continue to serve as a consultant to the company.