Short Cuts
DoubleClick Inc. has formed an alliance with Interactive Market Systems(IMS) to integrate IMS’ WebRF reach and frequency products with DoubleClick’s MediaVisor tool. The integration will enable shared customers to transfer information between the two systems, allowing them to forecast an online campaign’s delivery and execute it through a synchronized interface.
Debra Brummer was named vice president of Musicland.com. She was previously with Net Perceptions.
Equifax Inc. has released the 2002 version of its MatchMAKER product, a proprietary profiling tool for the publishing and automobile advertising communities. The database contains information on the owners and lessees of more than 250 makes and models and includes coverage for all 50 states
DataMentors Inc. appointed Jay Adema director of technical services. Prior to joining the Tampa firm, he was database/datacenter director for Fusion Marketing Group, a division of Acxiom, Inc.
