Experian has acquired Informarketing, direct marketing services firm based in Sao Paulo, Brazil. Terms have not been disclosed. Informarketing provides services for database management, list hygiene and analysis, data enhancement and marketing campaign management.
Acxiom Corp. and Scarborough Research have reached an agreement to jointly market each other’s consumer data products. Acxiom will offer Scarborough’s survey sourced lifestyle data and Scarborough will offer Acxiom’s household demographic segmentation data.
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