Princess Cruises has implemented OneSource Notices, a Real Simple Syndication program. OneSource Notices allows the cruise line to distribute a stream of news, promotional fares and offers to travel agents. The RSS stream is powered by Dynamic Messenger, an online marketing application from Alterian.
Mailnet Services, Synapse Technology and Conclusive Strategies, three companies that merged last fall, have rebranded themselves as Conclusive Marketing. The combined entity offers online creative development, advertising placement, direct marketing campaign coordination, and database management, as well as a variety of analytics applications.
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