Web traffic measurement firm comScore is partnering with search reporting automation firm SEMDirector in a joint marketing initiative, the two companies announced.
Under the agreement, San Diego-based SEMDirector will use comScore’s qSearch data stream to deliver competitive analysis to search marketing clients. Specifically, the comScore data will let SEMDirector advertiser clients measure the share of clicks going to their Web sites compared to specified competitor sites.
SEMDirector and Reston VA-based comScore will each sell the joint analytics solution to the other’s customer base.
SEMDirector offers automated software that lets clients manage search marketing, search optimization and pay-per-click advertising across multiple campaigns and channels. The comScore qSearch service gathers data by monitoring the Web activity of 1.5 million English speakers globally, including 1 million in the U.S. Particpants are watched via proxy metering, and the search-specific activity is then extracted from their behavior.
“Our clients continue to increase their requests for these types of automated combined analyses leveraging third-party data sources,” said Russ Mann, CEO of SEMDirector in a release.
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