Search engine marketing expenditures will grow by 33% this year and reach $11.6 billion by 2010, according to a report from Forrester Research.
In addition, online display advertising, which includes banners and sponsorships, will grow at the average rate of 11% over the next five years to $8 billion by 2010.
Forrester also found that marketers are interested in advertising in new channels. Sixty-four percent of respondents are interested in advertising on blogs, 57% through RSS (really simple syndication), and 52% on mobile devices, including phones and PDAs.
The report includes data from an online survey of 99 marketers and four forecasts: U.S. Online Advertising and Marketing Spending; U.S. Search Marketing Spending; U.S. Online Classifieds Advertising; and U.S. Email Marketing Spending.
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