In the grandest tradition of political timidity, I am going to bravely not take a stance on gay weddings. The Democrats and Republicans already have announced their intentions to spit at each other over this. I ain’t getting involved.
But as a responsible direct marketing columnist, I am going to take a stance on gay wedding registries. I’m for ’em. Big time.
I want to encourage additional purchases made on behalf of gay people. The increased sales volume should help keep prices down. I am especially in favor of this latter point, as I plan to make a few major purchases for myself later this year. As Daffy Duck once said, I may be a coward (in refusing to take a stance about gay marriage) but I’m a greedy coward.
Any marketer with a footprint in a high-density gay area
Network
