Need to Know News

McDonald’s Faces Perfect Storm

March 10, 2015 |  by Patty Odell

McDonald's has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.

St. Patrick’s Day Marketing Roundup

March 5, 2015 |  by Chief Marketer Staff

t. Patrick's Day is coming up soon, and brands are tying campaigns to the most Irish holiday of the year. Here's a rundown of how marketers are leveraging the upcoming holiday, from corned beef and cabbage specials and green sports gear to corporate sponsorships and green cheese.

21 Questions You Must Ask The Marketing Team

March 4, 2015 |  by Bruce Kasanoff (Forbes.com)

Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.

Are Snapchat Stories the Perfect Marketing Platform?

March 3, 2015 |  by Patty Odell

Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer.

Smart Johnny Walker Bottle “Talks” to Us

March 2, 2015 |  by Patty Odell

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

How to Use Facebook’s “Call-to-Action” Button

March 2, 2015 |  by Patty Odell

Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!

Healthy is the New Green: The Rise of Healthy Brands

February 27, 2015 |  by Alexandra von Plato

Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.

Putting a Face on Anonymous Data

February 27, 2015 |  by Naras Eechambadi

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

4 Tools to Remove Fake Followers

February 24, 2015 |  by Lisa Karl (SocialMediaExaminer)

Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here's 4 tools to find and remove fakers.

Do you Rely on Gut Instinct Over ROI?

February 24, 2015 |  by Chief Marketer Staff

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.