Search Results for: virtual reality

L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

American Barbecue Showdown​, making its debut on Netflix on September 18, follows the country’s best backyard smokers. John Hesling, President of Maverick TV USA, explains why it’s not like any food competition you’ve seen before.  How does this series differ from other barbecue shows? American Barbecue Showdown differs from other barbecue shows because of its […]

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Four new strategies to consider when reallocating budgets during COVID times.

The editors of Chief Marketer have announced the winners of the 2020 PRO Awards, recognizing excellence in brand activation and promotional marketing across 29 categories.

We spoke to Ricardo Marques, Vice President of Marketing for Michelob ULTRA, about its NBA virtual courtside experience and marketing during the COVID era.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.