Search Results for: virtual reality
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Acquisition
Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative
storytelling in marketing apart is the thoughtful and meaningful content that
actually makes up the storyline. -
Agencies
Rocky Collaboration, Lack of Respect—Challenges Abound for Creatives: Report
Creative teams face numerous challenges in trying to get their jobs done resulting in
more than 90 percent of companies experiencing project delays. -
Acquisition
How Retailers are Missing the Mark with Shoppers
A survey has helped identify the gaps between what shoppers
want and what the industry is delivering. -
Engagement
The Rise of CGI Social Media Influencers
What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.
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Acquisition
Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns!Tagged in: -
Acquisition
Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy
Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy.Tagged in: -
Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.Tagged in: -
Acquisition
Pizza Hut Calls Blockbuster Plays for New NFL Partnership
Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for
the “Doorbell Dance” video campaign and sweepstakes. -
Acquisition
W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International,
shares how it’s all going to shake out. -
Acquisition
Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience.Tagged in: