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Moving day has been on my mind recently, thanks to the fact that Chief Marketer has a newly redesigned web site and a new online integration with the former standalone PROMO site.

We

Harper’s Bazaar is testing onserts that address subscribers by name and feature QR codes that click through to an advertiser web site.

The creative process has a redrawn roadmap. Peter Viento, senior vice president and chief creative officer for Alcone/East, shares some thoughts on the ever-evolving universe of creative.

Bloomingdale’s has introduced a loyalty program, simply called “Loyallist”. The program rewards shoppers with points for every dollar they spend.

Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

The Latina shopper is a smart, knowledgeable shopper

Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.

A new partnership between Conde Nast

There are many ways businesses can use inserts to add balance and reach to their online marketing programs