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Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

Square is known for being a payments company enabling users to sell and pay for items via mobile devices. Now the company will be known for something else: gift cards. Just in time for the holidays, Square is introducing gift cards that are accessible on users’ mobile phones. These gift cards can be sent to […]

Three ways gamification can benefit brands.

Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

2012 PRO Award Finalist: The Marketing Arm for State Farm and the “Play Today. Illuminate Tomorrow.” Best Cause-based Promotion.

It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.

It’s still crucial for car makers to show up at sports venues and music festivals. But Automotive stays in the Top 5 car promotion agencies of the Promo 100 by broadening its focus to events with online and social buzz.

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.