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How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.