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This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments and Airbnb Icons.

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing – Brand – Advertising, National Sponsorships, at Cricket Wireless.

This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda “SoundZ” and lettuce-based ASMR.

With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.

Setting the tone for the second day of the Experiential Marketing Summit (EMS) during breakfast on April 25, dj Aaron Smalls played upbeat hits and quizzed attendees with pop culture trivia. Then, Jessica Heasley, group editor and publisher of Event Marketer, had the audience giggling at a funny, but relatable, AI-generated experiment, showing AI’s depiction […]

Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new […]

Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.

This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.

Now in its fourth year, Electrify Expo is traveling to eight U.S. cities to connect EV enthusiasts with automakers and electric-focused brands. Over the March 16-17 weekend, Electrify Expo’s season opener in Orlando took over 1 million square feet of the Orange County Convention Center’s expansive parking lot with a unique layout.