Search Results for: pop-up

This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.

Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending […]

How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups.

This week’s hot takes on hot topics in experiential marketing cover Flavor Factories, Bar Tenders and Uber’s Lost and Found.

Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required. 

Rene Federico, former marketing executive from Nike and Converse, joins Primark to ignite brand awareness in the U.S.  Primark has operated stores in the U.S for the past 10 years, but its brand awareness does not reflect that, said Rene Federico, Primark’s U.S. head of marketing. “We have a differentiated position as a retailer, [consumers] […]

Sunday’s NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a sellout crowd of 19,777 at Amalie Arena in Tampa, FL, and 8.5 million viewers, making it the third most-watched women’s Division I title game on ESPN platforms. In the days leading up to UConn’s 12th national championship win, tens of thousands […]

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.

This week’s hot takes on hot topics in experiential marketing cover Hot Dog High Teas, “The White Lotus” IRL and sweet-smelling takeovers.

At a time when streaming services are overflowing with content and movie theaters continue to see attendance down 35 percent, film and TV studios are getting more and more creative with their marketing campaigns to capture the attention of audiences. But it’s not just that they’re standing up an eye-catching billboard or an engaging pop-up, […]