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What the ValueClick Settlement Means to You

|  by Chief Marketer Staff

The announcement made by the Federal Trade Commission yesterday that pay-for-performance online marketing services firm ValueClick settled deceptive advertising charges for $2.9 million is not news. ValueClick announced the settlement—which it reached without admitting wrongdoing—almost exactly a month ago in a filing with the Securities and Exchange Commission. What is news, however, is why the…

Web 2.0 Damage Control

|  by Chief Marketer Staff

In a Web 2.0 world, it only takes one disgruntled Internet savvy person to sink your business. Find out how you can control the damage by self-styled activists and emotional hypochondriacs.

The Domain Shakeout

For an industry that generates billions annually and operates much today as it did ten years ago with many of the same people as then, outside of the occasional article, little coverage of the domain name landscape...

Alleged ‘Debit Card’ Marketer Settles With FTC

|  by Chief Marketer Staff

An operation marketing Visa- and MasterCard-branded prepaid debit cards to sub-prime consumers will pay more than $2.2 million to settle Federal Trade Commission charges that it allegedly made unauthorized debits from individuals' bank accounts and engaged in deceptive marketing practices.

Privacy Witch Hunt Goes After Sears

|  by Chief Marketer Staff

Sears last week became the latest business to come under fire from privacy advocates. The charge: The retailer failed to adequately disclose to consumers that joining its My SHC Community would result in tracking software being installed on their computers.

The Changing Performance Landscape – A Retrospective

The press, the VC money, all of it has seemingly followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the...





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