Search Results for: loyalty

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.

The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day