Search Results for: loyalty

Retailers like Macy’s are blurring the online-offline customer experience to engage consumers and increase sales.

This author discusses the one simple reason why both Wal-Mart and Costco fall into the “great” retailer category.

Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Brands finally have the available tools to listen to every one of their customers, to know who they are, and to tailor their offerings and communications accordingly

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

How painless—or painful—is your company’s email unsubscribe process for consumers?

While marketers may still track spend across channels, the shift toward contextual marketing is real.