Search Results for: loyalty

A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.

Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.

Here are some helpful lessons that brands can learn from politicians.

Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

The state of loyalty marketing indicates there’s plenty of work to be done. Here’s a run down to reinvent the customer experience.