Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 17, 2017 Plans to Rebrand MGM Halted After Las Vegas Attack Lili Tomovich, CMO, MGM International, talks about resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price. More… SPONSORED BY: What You…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 13, 2017 Coach Rebrands as Tapestry After months of work to find a new corporate name, the CEO is concerned that Tapestry—the word—might be viewed as old-fashioned. More… SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories such as Agencies,…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 12, 2017 Be Human: 10 Email Marketing Tips Are your email messages really connecting? At the MarketingProfs B2B Forum, Michael Barber shared tips for engaging readers. More… SPONSORED BY: A Prime Global Audience of B2B Manufacturing Professionals Contact: Anthony Carraturo at 914-368-1083 2018…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 10, 2017 Four Common Martech Mistakes—and How to Avoid Them The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in…
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 6, 2017 How Truly Just Brands Give Back During Disasters Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts. More… SPONSORED BY: Superbook Marketing Resource…
Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts.
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 5, 2017 Nerf Guns and ABM Help Cybereason Hit Targets A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 3, 2017 Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy. More… SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The…