Not every brand that’s familiar to consumers is able to generate new sales consistently. For Pizza Hut, that’s where digital media comes in to drive incremental sales. AdExchanger looks at how the brand is leaning into a first-party data strategy through its loyalty program and website engagement.

CM Weekly December 4, 2022 “With everything that’s happening in privacy right now, and how the media landscape is changing, your first-party and your zero-party data become at the center of communicating with your community or your consumers. And that’s why we really nurture this program.” —Ekta Chopra, Chief Digital Officer, e.l.f. Beauty Chopra is…

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

How to create a consistently rewarding experience for customers

Join us on Wednesday, Nov. 16, to learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.

CM Weekly November 6, 2022 According to Forrester’s 2023 B2B marketing and sales predictions report, three times as many CMOs will focus on customer health this year, and they plan to measure that success through scoring and trend reporting. We look at the firm’s predictions for the marketing industry—relating to B2B budgets, the evolution of…

Takeaways from the company’s national mobile tour.

Planning Your 2023 Promotions Strategy During an Uncertain Economic Environment

Free Live Webinar - Join Chief Marketer along with Scott Lapp, Director, Incentives Marketing and George Long, Senior Director, Client Development both of Blackhawk Network and learn how to overhaul your customer acquisition, retention and loyalty strategy for 2023 and beyond.

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.