Search Results for: loyalty
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Branding/Marketing
PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool
This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.
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Crisis Management
In Times of Upheaval, Pick Up the Scalpel and Put Down the Sword
As change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand.
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B-to-C Events
Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity
For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish whiskey continues to see explosive growth, particularly in the U.S., which accounts for 40 percent of exports. And as the second biggest brand in the category, Tully is leaning on experiential to stay relevant and score mindshare at events like […]
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Data & Analytics
Creating a ‘CMO Command Center’ to Navigate a Year of Flux
The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.
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AI
Can We Do Better Than ROAS?
ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.
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Most Read
Caraway Home reduces theft, WISMO calls with better communication
Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers. During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders. These are higher than usual benchmarks for […]
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Trendwatch
Q&A with Kendra Scott’s VP of digital on how the brand increases conversion with customer experience tweaks
Kendra Scott’s analytics team delivered 20 impactful tests in 2024 that drove millions in incremental revenue for the brand. The VP of digital shares how. A better customer experience can add millions in incremental revenue to a retailer’s bottom line. Just ask Kamanasish Kundu, vice president and head of digital and ecommerce at Kendra Scott. […]
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Data-Driven Thinking
AI In Q4: What Worked, What Didn’t And What’s Next
AI-driven content and personalization are no longer just an advantage; they’re a necessity. According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon, […]
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Cynsiders
Getting Ad Frequency Right in the Era of Streaming Overload
By Michael Scott, VP of Ad Sales & Operations, Samsung Ads In an increasingly crowded and fragmented media landscape, brands face a tough challenge: striking the right balance between reach and repetition. Overexposure to ads doesn’t just annoy consumers—it actively erodes purchase intent. Studies show that 71% of consumers are less likely to buy […]
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AI
Real Threats to Publisher Pageviews—and How to Combat Them
Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.