Search Results for: loyalty

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.

KFC and NZ Post are testing a program to increase postal revenue and loyalty.

Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin’ to become the first brand to embrace Waze’s new “Order Ahead” feature.

Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.

Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.

Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative

Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy.

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.