7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.

Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 15, 2018 Smells Like B2B Team Spirit Why is sales and marketing alignment is such a challenge? In this special report, discover ideas for getting your teams on the same page for improved engagement and ROI.  More… SPONSORED BY: Gain Access to a Strong…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 13, 2018 Future CMOs What does it take to be a CMO? The better question might be, what doesn’t it take to be a CMO. These 10 stars of tomorrow took the time to chat with us and share some of their career highlights. More…  …

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 9, 2018 3 Reasons Why FCB Chicago Won the Most Prestigious 2017 PRO Award With the call for 2018 PRO Awards underway—the deadline is March 15—I took a look back at this exceptional campaign to ferret out what made it so spectacular.…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 8, 2018 Chief Marketer's 2018 Future CMOs What does it take to be a CMO in today's marketing world?  In this new special report, Chief Marketer profiles 10 C-suite stars of tomorrow. More… SPONSORED BY: The PRO Awards Is Accepting Entries Through March…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership March 6, 2018 The Impact of AI on Brands As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations. More… SPONSORED BY: The PRO Awards Is Accepting Entries Through March…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 2, 2018 Stacy's Pita Bags Celebrate Women's History Month Stacy's Pita is showing its support for Women's History Month through unique packaging. More…   SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO Awards shines a global spotlight…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 1, 2018 C-Suite Puts Emphasis on Customer Experiences: IBM Report Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report. More… SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO Awards shines…

Apple has filed a new trademark application for its classic rainbow-colored logo prompting widespread speculation about what exactly it will be used for.