Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 13, 2018 Avengers Assemble: The Marketing Charge for Infinity War Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the best global tie-ins. More… SPONSORED…
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 12, 2018 Q&A: Coalfire on the Challenges of Selling Cyber Security Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today's privacy wary environment. More… SPONSORED BY: A Free Webinar: How The Webinar…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 10, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More… SPONSORED BY:…
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.
If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership April 05, 2018 Majority of Marketers Use Influencers: Survey A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it. More… SPONSORED BY: Free Webinar On Demand: The Science Behind Conversations That Convert Join…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership April 5, 2018 Grant Thornton Teams With PGA for TV Spot Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler. More… SPONSORED BY: Free Webinar On Demand: New Action…
At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership April 3, 2018 Getting Website Design Right With Proper UX Design UX design isn’t only creating pages of neat boxes and placeholder copy for visual designers to make pretty. Here's how to leverage design to create a site that meets your marketing goals. …