Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 1, 2018 B2B Content: To Gate or Not to Gate, That is the Question Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything. More… SPONSORED BY: Looking to exceed your…
Consumers are very concerned with the way brands behave in the world. Is your health in order as an experience brand?
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 31, 2018 5 Ways AI is Affecting Content Marketing AI is continuously evolving, and with it, marketers' ability to construct highly insightful campaigns. More… SPONSORED BY: A Free LIVE Webinar: How to Build an On-Demand Webinar Strategy So you just gave this…
Jagermeister has doubled its spend in the run up to Halloween for a month long augmented reality campaign called "Divine the Darke."
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 26, 2018 Thousands Share Jagermeister's Halloween Snapchat Game Jagermeister has doubled its spend in the run up to Halloween for a month long augmented reality campaign called "Divine the Darke." More… SPONSORED BY: Better Marketing Performance. Period The key to any…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 25, 2018 Q&A: Heineken Taps Into Experiences to Create Relevant Marketing Heineken USA's Jessica Robinson discusses ways the company is utilizing content and experiential marketing to create campaigns that resonate with both consumers and B2B audiences like retailers and distributors. More… SPONSORED BY:…
Can a burger give you nightmares? Burger King says Yes!—particularly one that comes with a ghoulish green bun and fillings that would make anyone howl in the night.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 23, 2018 Tech Brands Go Beyond Short Form Video Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content. More… SPONSORED BY: Discover the Future of B2B…
Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.
Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.