Search Results for: loyalty

The Signature Group, Schaumberg, IL, has formed an agreement with TeleServices International Group Inc. (TSIG.com), St. Petersburg, FL, to assume primary

SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and

BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear

AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart

Patricia Campbell, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller

Mr. Wunderman Goes to the Web If any doubts lingered about the legitimacy of the Internet as a direct marketing vehicle, they now have been washed away

If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based

Supermarkets’ loyalty card programs take on different guises depending on how actively grocers want to manipulate the data they’ve collected on shoppers

Coupon Trends An ageless marketing strategy gets a youthful new look as marketers and retailers use electronic delivery systems to customize programs.

Cyrk’s New Chapter Cyrk-Simon Worldwide in a sense closed the book on the first volume of what it hopes will be a long-running business saga with the