Search Results for: loyalty

Nielsen looks at the challenges and opportunities of zero-based budgeting.

Tips for creating mid-funnel marketing content that drives conversions.

By Ken Weiner, CTO, GumGum We need to talk about what we’re all buying and selling when we buy or sell pre-roll video ads–because it seems to me that these days pre-roll is not necessarily as straightforward, valuable or engaging as it used to be. I’m not talking about bad inventory masquerading on the exchanges […]

With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Among the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to annoying ads and streaming glitches like video taking […]

Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers
during otherwise stagnant seasons and make an entire array of interactions shoppable.