Search Results for: loyalty

Borders has named former Barnes & Noble marketing executive Jessica J. Harley to vice president, acquisition and retention marketing.

Borders Group Inc. has appointed Jessica J. Harley vice president of acquisition and retention marketing. In the post, Harley will take responsibility for all efforts to acquire new customers and expand business with current ones, including optimization of the Ann Arbor MI bookseller’s Borders Rewards loyalty program

New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

Q motor oil has launched an auto information and entertainment Web site, which can be accessed from any cell phone.

Mobile content developer and distributor SilverBirch Inc. has acquired Jambo Mobile Solutions, owner of a proprietary text messaging platform.

As we pointed out briefly in this week’s other piece on ad networks, of the new entrants in the ad network space, very few have followed what we call the “search engine” route. The companies in this group have a special…

Your “Captive Marketers” piece brought back Navy days in dry (both ways) Oklahoma where the only PX sold near beer (1/2 of 1% alcohol) to base-bound sailors.

Hyatt Hotels has launched its largest ad campaign ever to incorporate and introduce its two new brands into its frequent guest program

Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores.

Simon Property Group is bringing Cabbage Patch Kids into 82 malls for Simon’s annual Book Blast! promotion.