Virgin Megastores just keeps signing new loyalty members.
The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February.
The offering, called the V.I.P. Loyalty Program, debuted in the company’s two most profitable locations—New York and California. The Times Square store in Manhattan brings in the largest percentage of new members, the company said.
Members earn two points for every dollar spent at Virgin stores and get special privileges such as trips, backstage concert passes, celebrity meet and greets and big discounts on certain products.
The program helped boost 2006 sales, which rose 5.2%, the company said.
The membership card acts as a warehouse for personal information, as well as details on buying habits. A magnetic strip on the back of each card captures and updates specific data about each transaction. The front of the card displays points earned through the most recent purchase (PROMO Xtra, Feb. 21, 2007).
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