Search Results for: loyalty
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Marketers
Inside AB InBev’s Strategy For Tapping Into First-Party Data
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […]
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Free Webinar: Building Omnichannel Trust – From Unknown Users to Loyal Customers
Join us for an interactive webinar where we’ll equip you with the tools and strategies to build omnichannel trust and drive customer loyalty through consent-driven marketing.
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Digital
8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.
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B-to-C Events
Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Experience at the Masters
Tickets to the Masters are some of the most coveted in all of sports. Some golf fans wait years to be chosen by the ticket lottery. But through its exclusive hospitality experience, Mercedes-Benz offers its VIP customers a “once-in-a-lifetime” opportunity to attend the Masters, which this year was won by Scottie Scheffler for the second time in his career.
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Building Omnichannel Trust: From Unknown Users to Loyal Customers
Strategies for Success in Consent-Driven Marketing
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B-to-C Events
CCM Hockey House: Five Tips on Leveraging Private Homes for Experiential Activations
A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.
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Marketers
Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads
In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer. She was brutally honest about her struggles to reconcile her values with the imperatives of the large agency holding […]
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Social
How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup
With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here’s what marketers should know before diving in.
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Events
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.
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Branding/Marketing
PR Roundup: Body Literacy, NCAA Women’s Basketball Wins and IPR’s Emerging Leaders Program
This week’s PR Roundup looks at a new program for emerging leaders from the Institute for Public Relations, Thinx introducing “body literacy” and women’s NCAA basketball wins with the public.