Search Results for: loyalty

  Thursday May 26, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Note: Cynopsis Esports will be dark next week and return on June 9. After testing the waters of esports via a deal with Scump, Oakley is now going deeper, locking in its first-ever sponsorship with an esports organization […]

In an era where consumer data is increasingly protected, building trust through privacy compliance presents an opportunity–rather than a limitation–for brand marketers

How the company transitioned to a points-based loyalty offering for customers.

How marketers can approach creating metaverse experiences.

Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers–we certainly have.

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Thursday January 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Amid a bevy or rumblings and rumors about the upcoming Call of Duty League season, league officials released a community update, confirming or denying various reports while addressing concerns about the future of the esport. The league confirmed plans […]

    Wednesday December 22, 2021 A COVID resurgence continues to shake up the hockey scene. ESPN reported yesterday that the NHL and NHL Players’ Association agreed to not participate in the 2022 Winter Olympic men’s hockey tournament in Beijing as a result of the pandemic. As of Dec. 21, the league has postponed 50 […]

    Monday December 20, 2021 Last week saw Major League Fishing reel in a deal with Bally’s Corporation in a move to shake up the interactive experience for fishing fans. The agreement makes Bally’s MLF’s exclusive Sports Betting, Daily Fantasy Sports (DFS), and Free-to-Play (F2P) Partner for MLF’s tournament circuits, with all designations becoming […]

Here are the winners of our inaugural Top Women in Marketing Awards.