Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

CM Weekly May 17, 2020 Did you catch Ryan Reynolds’ mom in the Mint Mobile commercial? Thanks to production shutting down, she scored a cameo in her son’s zero-budget spot. Reynolds, the brand’s new owner as of November, calls on the “magic of slides” to replace what should have been an epic first commercial. (Well,…

CM Weekly May 10, 2020 We’ve got agility on the mind. Executives predicted at the Adobe Digital Summit last month that organizations will continue to adopt an agile marketing approach this year. Taking into account the current business climate, the trend seems almost certain. Marketers are adapting through rethinking creative within advertisements, developing campaigns more…

CM Weekly To ensure delivery to your inbox, add us to your address book. After December 31, 2019, you may not receive this newsletter from us unless you add us to your safe sender's list. May 3, 2020 We learned a new term this week: COVIDwashing. Sound like a bad thing? It is. The expression…

CM Weekly April 26, 2020 “This is not the time to sell. This is a time to serve.” –Mastercard Global CMO Raja Rajamannar   Like many CMOs across the globe, Rajamannar had to reassess the brand’s marketing and communications plans in the face of a crisis. Long-term goals have remained in place, but short-term tactics…

CM Weekly April 19, 2020 We’ve got one thing on our minds this week: providing value. It’s the marketing trend that’s trumping all others at the moment.   “The days in which we're creating marketing for marketing’s sake are gone,” says Brad Hiranaga, Chief Brand Officer, North America, for General Mills. “Creating value for people…

CM Weekly April 12, 2020 There’s a lot of uncertainty in the marketplace right now, but one thing remains consistent from week to week: Marketing communications are in the spotlight—or, in some cases, the hot seat. (Remember when year-over-year was a thing? Ah, memories.) In order to avoid a marketing fail in this COVID-19 environment,…

CM Weekly April 5, 2020 Who hasn’t pivoted to digital this week? Marketers—and the business world as a whole—are adjusting to the new reality of working from home, remote team management, virtual engagement and a retooling of strategies to accommodate for a global crisis. In the spirit of communal quarantine, this week we bring you…

CM Weekly March 29, 2020 Hanging in there? We hope so. We’ll get through this together. Let’s start with some positive news. One of the COVID-19 trends we noticed this week: brands shifting dollars that would have been spent on sports advertising or promoting new campaigns to coronavirus relief efforts. Wendy’s is shifting marketing spend…

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.